The Subcontinent, an introduction…
Posted on March 9, 2009
Filed Under travel | 1 Comment



As some of my readers would be aware, the Likeithateit team have recently returned from the subcontinent. I think you would all agree that six weeks traveling as an independent web based media consultancy in a country with a five thousand year old culture, one billion people, fourteen religions, hundreds of languages, millions of Gods and a land mass equal to that of Australia would entitle us to tell you exactly what the country is like. Why else would we have gone? The problem is, we’re still trying to figure out, just what the fuck happened to us. We’ve never been anywhere, with so much noise, of every variety. White, pink, black and brown noise. Everywhere things are buzzing, screaming, whining and yelling, trying to grab someone’s attention, whether its yours, a Gods, a politicians, a voter, a shopper, a cow, a driver, a waiter. Everything, everywhere screams to be heard and somewhere in that din, there’s you and your team, trying to take a photo of a temple, whilst persuading your girlfriend that the food you’ve just eaten isn’t contaminated with hepatitis B. This can be tiring. Perhaps that’s why the parts of India that you remember most fondly are the ones where there are no people. Like the Himalayas, towering above you in implacable slabs of ice and stone. But even then, after seven hours of lonely trekking, you’ll find three chai tents and a man on a bicycle rickshaw haggling for a price to get you down.
In the following weeks, the likeithate it team will be generating a series of narratives which we will be using to replace the actual memory of what happened there in an attempt to persuade ourselves that travel really is a great way to spend your time and broaden your mind rather than a terrifying battle with the exotic whilst trying to find somewhere that sells flash memory compatible with your camera. We’ll be telling you about Max the sitar player and the peacocks of Rajastahn, the testicular challenges of camel riding and just who you can trust in Delhi amongst many other amusing, charming and challenging stories that we hope you’ll find diverting.
In the mean time, here are some pretty pictures of the south of India. (Keep in mind that the photographer was surrounded by unimaginable squalor, poverty and injustice whilst taking these pictures.)
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I will be looking forward to your amusing, charming and challenging stories and will use them all as my vicarious travel experience.
Thanks.