font distress

Posted on August 30, 2009
Filed Under design | Leave a Comment

verdana-font

Ikea said that in order to reach many people in many different ways, it needed a font that works in both digital and print media.

“Verdana is a simple, cost-effective font which works well in all media and languages,” Meiby said.

But some Ikea fans were outraged, finding Verdana less elegant than Futura.

The online forum Typophile ended its first post with the words, “It’s a sad day.”

A week ago, Romanian design consultant Marius Ursache started an online petition called “Ikea, please get rid of Verdana.” On Sunday, the campaign had more than 2,700 signatures.

The move to a simple, modern-looking font also fueled Twitter posts such as “Ikea, stop the Verdana madness” and “Words can’t describe my disgust.”

Swedish art director Christoph Comstedt disagreed.

“I don’t think the average consumer will react, maybe people in the advertising business,” Comstedt said.

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